How to Identify the Perfect Graphic Design Agency for You
Marketing and graphics have become almost a synonymous thing these days. Rather, graphics form a big part of marketing whether above or below the line. I was once told that the first impression is lasting and so when your potential clients deem your marketing materials to be sub-par, then you have a problem. Your business cards, website, brochures, etc. all need to ooze professionalism. Now, unless your business is a design studio, then you know you need an expert who can create the perfect image to encompass your brand and values. Therefore, do you know how to pick a graphic designer? You will find that there are many graphic design companies around and hence a problem emerges. Think of it as walking into a perfume store where after the first few scents, your nose can barely tell the difference. Even though you may not know what to look for, this article will help your cause.
Foremost is figuring out what role you play in the design. Basically, you need to outline the entire project to get a feel of what you need generally. What do you want to get out of this project? Do you lack an understanding of what you want or are you after rebranding? At this point you need to set objective goals for the graphics work you want to be done. Map out the time you want to spend doing the said job and also set the budget.
Look also into their previous jobs. These are the guiding light to what they have achieved before and how this plays into what you want now. People make the common error of looking only at the pictures on offer in the portfolio. As much as visuals are essential, the portfolio should express primarily the designer’s approach to particular unique challenges they faced. Assess the color, typography, line width, texture, shapes and their synchronization and space between content. All you are simply looking at is communication skills.
Professional affiliation is the next big thing. These bodies normally ensure that the graphic designers stick to the set code in their work. An example are the legal consequences of type-facing another brand . The oversight body makes sure scenarios like this don’t occur.
Finally, address two issues: versatility and the contract. The graphic design firm should be able to provide material across various media and platforms. As for the contract, understand that various design agencies will have different frameworks to their contracts. In some cases, the graphic designer will want to retain the rights to the artwork they have created while there may not be the case for other parties. So ensure you iron out all legal issues before work kicks off.