One reason why search engine optimization can be so difficult and frustrating is that it is impossible to work in secret. Use of easily available online tools can help your competitors analyze your website and determine the anchor text keywords that you are focusing on. In theory, there is nothing stopping your competitors from copying each and every aspect of your search engine optimization strategy. Of course, it is not as simple and easy as described above. The important thing is that you should keep track of your competitors’ websites and try to learn from their SEO strategies.
Making use of online tools to analyze such websites will help you track the various changes made to your rival’s seo consultant strategy. The fact that a particular keyword is attracting a lot of traffic for your competitors can help you plan your own move. Try to find out why a particular keyword is proving so useful for your competitor. This can help you understand the connection between the latest social media marketing campaign and the increase in traffic that your competitor is enjoying.
There is no compulsion to implement or duplicate the changes that your competitor has made. However, you will be in a position to understand the mindset of the person running the website by analyzing these changes. You can also understand the extent to which search engine optimization has been aligned with social media relations.
Online analysis will help you understand not just the successes of your fellow webmasters but their failures as well. The fact that his or her social media campaign is not bringing any traffic whatsoever can help you learn valuable lessons. Perhaps your competitor has focused on multiple social media websites at once. Perhaps you should focus on specific websites that are preferred by your target audience segment. One advantage of going online analysis is that you can learn from the mistakes that others have committed.
It is impossible to hide your experiments from your competitors. Do not try to waste your time in such an attempt. Rather, try to implement your experiments in such an aggressive manner that you enjoy great returns even before your competitor understands what you are trying to do.
This approach can be particularly useful if you are struggling in the aftermath of Google’s Penguin update. Of course, there is nothing unethical about this analysis. You are merely trying to understand what people around you are trying to do to popularize their websites. If you feel that such a strategy will prove useful for your website as well, you are perfectly free to proceed at your own pace.
In any case, you will require to come up with details of your improved SEO strategy on your own. Analysis can help you understand the various options available at your disposal. How you use the same to popularize your website will completely depend on your skills. This is why making use of a service provider who specializes in search engine optimization can help you extract the best from the various resources available on the Internet.